I wasn't sure how they did those since I don't know exactly how the weaving process works. I wasn't sure if the darker color was actually already part of the weave and it is just accentuated for the logos. I don't know if that makes any sense?? I do like the idea of same color family, just different shades...like a natural/brown logo combo or gray-silvery/black logo combo.
I do think that the site colors are very pretty, I just am not sure about them appealing to vast majority of people like a more neutral might. Also, like someone else said, if it were a more neutral color then moms could dye them if they want and then everyone gets what they want 